Jonathan Gregson - Yorkshire Tea

Last night Jonathan’s portraits were projected onto the tree canopy as an interactive woodland experience in Thorp Perrow Arboretum, Yorkshire, highlighting the importance of trees and climate change.

The event was hosted by one of our longest standing clients, Yorkshire Tea to celebrate their journey to carbon neutrality. Yorkshire Tea’s sustainability projects have involved planting 1 million trees in the UK and in Kenya where much of their tea is sourced. The project has seen 500,000 trees planted by Kenyan farmers, schoolchildren and the wider communities to enrich their farming practices, provide edible fruit for school children and much needed shade in the playgrounds. In addition, schools across the UK have participated with pupils planting another 500,000 trees in conjunction with the Woodland Trust.
My work involved creating a series of black and white portraits of those involved in both Kenya and the UK, including tea farmers, community leaders, teachers and schoolchildren. The event marks the 1 millionth tree being planted and Yorkshire Tea becoming a carbon neutral company